
B2B Commerce: Wholesale Marketplace with Dynamic Pricing
Digitizing a traditional offline distributor.
The Challenge
G.M Group operated on phone calls. B2B is complex: every buyer has a unique contract price. Large orders require negotiation (RFQ). They needed a digital platform that could handle this complexity at scale (2M SKUs).
The Solution
GTEMAS took full ownership of the build on FastDX, our AI-native delivery pipeline. AI accelerated the repetitive scaffolding, CRUD services, test suites, and the ERP integration boilerplate, while engineers from the Talent Ecosystem focused on the parts that needed judgment. Pricing Engine: A microservice using the Drools rule engine to calculate dynamic prices in milliseconds. Search: Elasticsearch with custom tokenizers for industrial part numbers. Architecture: Domain-Driven Design (DDD) to separate 'Ordering' from 'Catalog'.
Architectural Strategy
Spring Boot microservices communicating via Kafka. Angular SPA frontend.
Impact & Achievements
Digital revenue surpassed offline sales in 18 months. The automated RFQ flow freed up sales reps to hunt for new business.
Indexed and searchable
Of total revenue in Year 1
Reduction in manual order entry
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