B2B Commerce: Wholesale Marketplace with Dynamic Pricing
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E-commerceProject Delivery

B2B Commerce: Wholesale Marketplace with Dynamic Pricing

Digitizing a traditional offline distributor.

2M+
SKUs
Indexed and searchable
35%
Digital Sales
Of total revenue in Year 1
-60%
Admin Time
Reduction in manual order entry

The Challenge

G.M Group operated on phone calls. B2B is complex: every buyer has a unique contract price. Large orders require negotiation (RFQ). They needed a digital platform that could handle this complexity at scale (2M SKUs).

Complex contract-based pricing.
RFQ negotiation workflows.
Legacy ERP integration.

The Solution

GTEMAS took full ownership of the build on FastDX, our AI-native delivery pipeline. AI accelerated the repetitive scaffolding, CRUD services, test suites, and the ERP integration boilerplate, while engineers from the Talent Ecosystem focused on the parts that needed judgment. Pricing Engine: A microservice using the Drools rule engine to calculate dynamic prices in milliseconds. Search: Elasticsearch with custom tokenizers for industrial part numbers. Architecture: Domain-Driven Design (DDD) to separate 'Ordering' from 'Catalog'.

Architectural Strategy

Spring Boot microservices communicating via Kafka. Angular SPA frontend.

Impact & Achievements

Digital revenue surpassed offline sales in 18 months. The automated RFQ flow freed up sales reps to hunt for new business.

2M+
SKUs

Indexed and searchable

35%
Digital Sales

Of total revenue in Year 1

-60%
Admin Time

Reduction in manual order entry

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