B2B Commerce: Wholesale Marketplace with Dynamic Pricing
Digitizing a traditional offline distributor.
The Challenge
G.M Group operated on phone calls. B2B is complex: every buyer has a unique contract price. Large orders require negotiation (RFQ). They needed a digital platform that could handle this complexity at scale (2M SKUs).
The Solution
GTEMAS delivered a custom B2B Marketplace. Pricing Engine: A microservice using Drools rule engine to calculate dynamic prices in milliseconds. Search: Elasticsearch with custom tokenizers for industrial part numbers. Architecture: Domain-Driven Design (DDD) to separate 'Ordering' from 'Catalog'.
Architectural Strategy
Spring Boot microservices communicating via Kafka. Angular SPA frontend.
Impact & Achievements
Digital revenue surpassed offline sales in 18 months. The automated RFQ flow freed up sales reps to hunt for new business.
Indexed and searchable
Of total revenue in Year 1
Reduction in manual order entry
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